Taylor Swift knows how long an album’s journey can be … and how big the payoff can be.
The singing-songwriting superstar introduced “Red” in October 2012, and many of the quadruple-platinum-selling release’s songs became chart hits, often crossing between multiple genres. Its bids for both album of the year and country album are among Swift’s four nominations at the 56th Annual Grammy Awards, which CBS televises from Los Angeles’ Staples Center at 8 tonight.
Already an owner of seven Grammys – including album of the year and country album for “Fearless” – Swift also is in the running for best country song of the year (for the “Red” cut “Begin Again”) and best country duo or group performance (with Tim McGraw and Keith Urban, for “Highway Don’t Care”).
In an interview for this article, Swift spoke about her process with “Red” and also about her generally stellar past year.
Q: What are your reflections on the path “Red” has taken, now that it’s up for several Grammys?
A: It’s astounding to me that the fans have carried out its life as long as they have. Getting the Grammy nomination for album of the year, that was the most incredible triumph for the album.
It’s the oldest contender in that category, and since it’s over a year old, I was a little afraid that people would forget about it. For it to be honored that way by musicians, producers, writers, all the people who vote for the Grammys, it’s the most incredible crowning achievement so far.
Q: What’s the feeling of seeing so many songs from the album – from “We Are Never Ever Getting Back Together” and “22” to “I Knew You Were Trouble” and “Everything Has Changed” – make their marks separately?
A: Seeing the tracks go out into the world and become different things, every song has a life of its own. Every one gets to have its shining moment, and that was the goal when I set out to make albums.
I’m a firm believer in optimism regarding the music industry. So many people are preaching doomsday, and I’m just not there. I just don’t feel it. Sales and stats show that if you are giving the fans part of your life, they will invest in it. I just refuse to believe we are going down in flames.
Q: Did you get added affirmation from the audience response during the North American leg of your “Red” tour?
A: There’s no way of defining why something connects or why it doesn’t, why a certain song works or why it doesn’t. We can try to explain it all we want, or why it’s escalated to the level that we’re now playing stadiums. I’m grateful for it, but there’s no way you can ever explain the connection you have with your fans. It’s more a gut-feeling kind of thing.
Q: As you start work on your fifth album, how is it to begin again?
A: I can’t believe we’re going on five albums now, when I feel like it’s still just the beginning. With this album, I’m not trying to open up a new chapter; I’m trying to start a completely new book.
It has to have the common thread of confessional songwriting and my fans getting a glimpse into what’s really happening in my life, but sonically, you can go anywhere. That’s the cool thing.
davepastern: The Ready for it... video was good (but I loved Ghost in the Shell so that was gonna always be a given lol), not really a fan of End Game (the song or video). Sorry, but it's my least favourite song on Reputation, and joins the ranks of a few other songs
Jan 14, 2018 8:42:01 GMT -5
davepastern: that I dislike (should've said no, better than revenge, holy ground, and style).
Jan 14, 2018 8:42:32 GMT -5
neoswiftie: no need to be sorry, wasn't my favorite song on reputation either, but I do love the video, especially the London sequence
Jan 14, 2018 8:45:13 GMT -5
neoswiftie: lol gonna need to brighten that gif, 20 frames in photoshop, will do that tomorrow
Jan 14, 2018 8:46:35 GMT -5
13swiftie13ds: Under a winter storm warning here Looking at a good 4-6 inches lol!
Jan 15, 2018 0:00:28 GMT -5
neoswiftie: Aly swifte
Jan 15, 2018 14:04:03 GMT -5
neoswiftie: Hi StarlightDreamer, I'm not a member there... but I'm pretty sure some of our members are there too, I guess they prefer to be on both fora. Why do you ask?
Jan 16, 2018 7:22:53 GMT -5
neoswiftie: I don't mind that you promote your forum and everyone can join here and stay a member there too, I really don't mind, there is also taycon.proboards.com/ they were first
Jan 16, 2018 7:26:25 GMT -5
swiftvote: I've been here from the start... no drama like on TC or the new 'The Swift Life' app, I don't need another forum
Jan 16, 2018 7:37:49 GMT -5
swiftvote: I guess most swifties are now on tumblr and The Swift Life, but they are also chatting in 'private chatrooms', problem with those chatrooms is that 1 person has to approve who is allowed in, and who is allowed to stay, heard that there was drama there too.
Jan 16, 2018 7:41:24 GMT -5
neoswiftie: When there are a lot of members, doesn't matter where, you are gonna get drama... that's why certain topics are better avoided
Jan 16, 2018 7:43:25 GMT -5
neoswiftie: Here we have a safe place for everyone that loves Taylor for who she is, what she does without having to whine about the 3 things other 'huge' fora forbid... Po Ra Re, there are enough other places for those topics
Jan 16, 2018 7:46:23 GMT -5
swiftvote: Agreed, those topics are what causes the most misery on TSL
Jan 16, 2018 7:48:31 GMT -5
twothirtyam: I like TSL but you can't really connect to anyone, short conversations are possible on someone's post... but once you go somewhere else it's not possible to find it back
Jan 16, 2018 8:30:58 GMT -5
neoswiftie: Lol now they have a problem with Joseph Kahn, you know... the one friend who defended Taylor through thick and thin, you know... one of her REAL friends
Jan 16, 2018 11:09:20 GMT -5
neoswiftie: Because he said that pitbulls are dangerous, and I know he is exaggerating but what sane parent would leave his/her baby/todler alone with a pitbull? Just imagine a child who doesn't know how to behave around an animal, poking in it's eye... or worse!
Jan 16, 2018 11:14:50 GMT -5
neoswiftie: Some breeds have a bite and jaw that can kill, Joseph is not saying every pitbull would do that, just saying you never know what might happen, and if something happens what then?
Jan 16, 2018 11:17:40 GMT -5
neoswiftie: Is anyone on the TSL app? If so, did you get free packs and picks today or yesterday?
Jan 16, 2018 13:32:36 GMT -5